As of March 1, P.A. Fine Foods & Distributors has rebranded to Complete Distribution Services Ltd.

The business has grown since it was established in 1985 and the new name in an indication of its evolution. “When my mom established the company, it was very regionally based around Prince Albert and she was very focused on packaged sandwiches,” says Steve Schultz, President. “Over the last 36 years, the company has grown in the assortment that we carry. We are up to 3,300 items, many of which are not food and our geography has grown vastly from the Prince Albert region to the majority of the prairie provinces. So, the vision was to come up with a name that we felt would suit us today as well as something that wasn’t restrictive to growth in the future. That is how we came up with Complete Distribution Services as it really does serve those points very well.”